Following the presentation, Buzzfeed called her the "coolest person to ever go on stage at an Apple event.”īefore Apple, Boz was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemaker-consumers. Boz stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new interface for Apple Music. In the role, she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Most recently, Boz was the head of Global Consumer Marketing for Apple Music and iTunes. Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. Bozoma Saint John is the chief brand officer at Uber, where she is tasked with telling the stories of the millions of riders and driver partners across 600+ cities.
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